Web Dev & Design for Couture Bridal Company
PROJECT DETAILS
Web Development
Jan 2019 - Ongoing
$50,000 to $199,999
"Compared to previous developers we’ve worked with, MOBIKASA’s development quality is really amazing."
PROJECT SUMMARY
MOBIKASA has developed a Node.js-based sales/warehouse management tool and integrated it with an existing CRM. The solution captures and displays data across multiple sales and production channels.
PROJECT FEEDBACK
The new system has considerably streamlined internal operations, making it easier to track sales between online platforms and physical shops. Comprehensive tracking has also helped to bridge the communication gap between the sales and production teams. Now, MOBIKASA is designing the company site.
The Client
Introduce your business and what you do there.
I’m the CEO of Neha Mehta Couture, an Indian ethnic wear
retailer that sells custom-tailored gowns, saris, and more. Since
starting our business 5–6 years ago, we’ve expanded into two
brick-and-mortar stores with a production warehouse and have
gradually started to sell our products through various ecommerce platforms.
The Challenge
What challenge were you trying to address with MOBIKASA?
As our business grew, it became increasingly difficult to
manage our operations across our two locations, warehouse,
and online channels. The primary challenge was finding a way
to keep track of our online orders and then matching those
sales with our internal CRM. Without this, it was difficult to take
payments or give refunds. MOBIKASA joined the project to
create a payment solution that could capture all of our sales
and production information in one location and integrate with
our existing CRM.
Neha Mehta
CEO, Neha Mehta Couture
India
The Approach
What was the scope of their involvement?
MOBIKASA developed a web-based payment solution that would
help us better manage our sales and warehouse data across
various channels. Because we don’t have an in-depth tech
background, they initially allocated a business analyst who
helped us understand our problems and reframe them into a
project scope. Together, we came up with a list of features, which
would become a wireframe, a design, and finally a functional
system.
Their team built the solution using Node.js to capture a lot of
information throughout the production pipeline. For example, if a
customer wants to buy a custom piece of clothing for a wedding,
one of our staff would log the order for our warehouse team to
fulfill. All of the production/payment information would then be
tracked in the system, which we could access through an admin
console.
MOBIKASA has finished the app and is currently working on
designing our company website.
What was the team composition?
We typically work with two main points of contact: the business
analyst helps us work through any new ideas or challenges, and
the project manager oversees day-to-day development. Beyond
that, there are about four developers working in the background.
How did you come to work with MOBIKASA?
It was important for us to work with a local developer because
we wanted to be able to visit their offices or have them work at
ours. After discovering MOBIKASA, we were impressed with how
they presented their portfolio and their clientele list. We also
appreciated how invested their business analyst was. They
weren’t trying to sell us on their services; instead, they wanted to
understand our problems and focused on how they could solve
them.
How much have you invested with them?
We’ve spent about 4.5 million Indian rupees (approximately
$65,000 USD) so far.
What is the status of this engagement?
Their work started in January 2019 and is ongoing. We’re now
working on our company site.
The Outcome
What evidence can you share that demonstrates the
impact of the engagement?
The new payment/warehouse management system has
completely streamlined our internal processes. We used to suffer
from communication gaps between the sales staff and the
production team. The people who took orders would understand
requirements one way, whereas the people tailoring the pieces
would understand them another way. As a result, a lot of orders
would be rejected, and we’d have to give refunds. Now, the
system tracks everything. It’s been going well for the past month
or so, and the process is much easier for our staff to follow.
How did MOBIKASA perform from a project
management standpoint?
We have regular Skype calls and can also visit their office, which
is great. The project manager always keeps us up to date. If there
is ever a delay, it’s usually because we’re behind on giving them
our content.
What did you find most impressive about them?
Compared to previous developers we’ve worked with,
MOBIKASA’s development quality is really amazing. I like that
they’ve assigned a business analyst to our project. Although I
was hesitant at first, they ended up playing an important role in
helping us make key decisions, from identifying our goals to
looking at the functionality and business logic.
Are there any areas they could improve?
No, we’re pretty satisfied with their work.
Do you have any advice for potential customers?
Leave things up to them rather than trying to control everything.
MOBIKASA will likely know their field better than you do, so let
them concentrate on their work.