E-Commerce Redevelopment & Marketing for Gift Portal
PROJECT DETAILS
E-Commerce Development
Feb 2018 - Aug 2019
$200,000 to $999,999
"The best part about the team is their open-to-feedback approach for all projects."
PROJECT SUMMARY
MOBIKASA helped a gifting portal optimize their Shopify store through a major redevelopment, implementing an inventory tracking system and many more functionalities.
PROJECT FEEDBACK
The improvements made to the platform resulted in a 170% increase in traffic to the store. Enthusiastic and professional, the team effectively managed the project with their industry expertise and communication skills. Their success led to a long-term partnership with the client.
The Client
Please describe your company and your position there.
MangoPeopleShop is an online gifting platform with carefully
curated products from around the world, catering to the
younger generation of students, young professionals and
millennials who are looking for unconventional festive and
personal gifting options. The company also caters exclusively
to corporates for quirky gifting products and services.
Founded in 2014, the vision of the brand is to make the world a
happier place to live with it's fun and magical products inspired
by cartoon characters, pop-culture, social media trends, selfcare motivation and fantasy creatures which are brought to you
by women for women majorly. I am serving as the CEO and Cofounder of the company and would like to take this
conversation further with the review for Mobikasa.
The Challenge
For what projects/services did your company hire MOBIKASA?
As we are aiming to become India's top gifting portals, there
are a lot of areas which needed improvements to scale-up our
business and reach to the right audience at the right time.
Starting with the website layout and mobile responsiveness of
the portal, customer satisfaction was almost negligible as
most of the traffic was on mobile but the navigation and look
and feel of the portal was poor.
Controlling inventory was also a challenge as the incoming
inventory from different parts of the world needed systematic
entry via well-quipped softwares. After trying different methods
of marketing, the conversion rates were still low and the
budget was disturbed due to low sales. If we were going to
grow our business and hit our expected revenue targets, then
the whole thing had to be redeveloped.
What were your goals for this project?
We had been working on Shopify but with better understanding
of the portal with the Shopify Experts from Mobikasa, we could
make use of analytics, reports and suitable apps from the store
which could help us in smooth operations and better control on
inventory management, customer feedback and product
discovery on the website.
With more than 85% of users on mobile, app development and
mobile responsiveness had to be re-developed not just for
better navigation but with improved IVR calling system
integration, fraud detection and order confirmation could also
help in reducing sales returns. Digital marketing using
Facebook Ads, Google Ads, PPC, SEO content integration for
better rankings, social media marketing, public relations with
media and influencers and POS system generation for events
for consumer behavioural analysis had been planned to work
on to improve traffic, conversions, brand loyalty, trust and
customer retention.
Anannya Agrawal
CEO and Co-Founder, MangoPeopleShop
Retail
New Delhi, India
The Approach
How did you select this vendor?
The company was discovered by our team on the Shopify Experts
portal and also recommended by few of our colleagues who met
the Mobikasa team at a local business conference where the
conversation was initiated. After setting up discussions with
more than 3 other companies, Mobikasa turned out to be the
perfect choice for our brand as they could understand our vision
and relate to our revenue model better because of their expertise
in this industry and extensive knowledge and experience of
working on similar projects in recent times.
Time and budget were also major factors of the consideration as
other companies came up with lead time which was not suitable
for the current stage of our company. Case studies presented by
Mobikasa seemed promising and the friendly-nature of the team
members was impressive. The co-founder of MangoPeopleShop
Mr. Harsh Vardhan Gupta along with our business consultant/
mentor and I, decided to get on-board with Mobikasa for the first
phase of changes which gradually led to the final stages in a
span of 1.5 years.
Describe the project and the services they provided
in detail.
Mobikasa divided the project in three phases during which the
entire designing, approvals, re-development, system
configuration, intregration and launch had been planned. The look
and feel of the old website was revamped keeping the brand
personality intact and introducing new features and navigation
styles that enhanced the user-experience. The project began with
their team along with MangoPeopleShop's design team on
brainstorming ideas and suggestions that could work for the
desktop and mobile version of the website and then execution
was taken further.
The functional versions were ready for user testing and feedback
every two weeks. Improvements were made during each sorting
thanks to key suggestions from their developers. Once the
website was delivered successfully, the team started working on
the iOS and Android App development which was done in the
second phase of the project. For product procurement and
inventory management, new features from third-party app were
introduced to keep the data in sync and to automate the systems
which helped us in smooth operations of order dispatch.
To increase the reach of the target audience, the marketing and
SEO team from Mobikasa worked on Facebook Ads, Google Ads,
keywords, SEO content integration on the website and analytics
which further enabled us to strategise our marketing campaigns
and increase direct traffic, better rankings and overall revenue of
the business. For enhancing customer satisfaction, IVR calling
systems and COD confirmation were then integrated after the
final re-development of the website. Other features like email
newsletters, media pages, wholesale/corporate application
forms, customer reviews, interactive games were also introduced
by their team.
Their consultancy services for product research and planning has
resulted in knowing the customers better and tactical planning of
procurement of goods from our vendors at better rates and as
per the demand of the customers. For offline events and trade
fares, their product development team has developed a POS
system for brand awareness and interactive activities for
consumer behavioural analysis and to make a mark for the brand
locally. This has also enabled us to get live customer feedback
and generating leads from corporate or big organisations
because of the professional setting of the display.
What was the team composition?
The team dedicated to our project had about 15 people with a
dedicated manager from the beginning of the project who was
the main point of contact for all activities. We were well
connected with all the departments throughout the project as and
when needed.
During the project, one of the members from the website
development team had to leave for a while which came as a
shock to us but what mattered the most was that they was
another manager who was assigned proactively who was handed
over the details after which she took charge from day one and we
were notified about this prior to avoid any delays. That was really
appreciated.
The team was approachable at all times and have been
supportive enough for our business ideas and any changes that
were required during the project. Divya, Renuka, Raj, Vikas and
Mohtashim have been extremely helpful for all different areas of
the project like website, app, SEO and marketing respectively.
The Outcome
Can you share any information that demonstrates
the impact that this project has had on your
business?
As expected from the team, the project delivery was done well
within time and we launched the website and app earlier than
expected. Our major goal was to enhance the user interface and
experience on our web portal and increase our search rankings
which was achieved successfully. The brand personality, visual
appearance and brand voice came out well through various
strategies and applications on the web portal, marketing ad
campaigns and SEO content which has resulted a growth of
170% of website traffic and conversation rates by 1%.
Systematic warehouse management by introducing stock
inventory softwares has resulted in reduction of human errors by
7% and thereby, reducing customer complaints and returns. The
investors, board of directors and our team have been praising the
work done by them and we have renewed the agreement and
have on-boarded Mobikasa as a long-time partner for their
services because of how well they performed.
The team members from MangoPeopleShop can now better
focus on marketing strategies with data-driven results and have
extra time to focus on product procurement rather than
depending on extensive research with low chances of results.
How was project management arranged and how
effective was it?
We have been working with other developers and agency but
never saw such great enthusiasm and professionalism which this
team has always shown throughout the project. The project was
handled with good care and with proper analytics which was very
impressive.
Regular brainstorming, suggestions and feedbacks were provided
by their team to ensure quality results along with focusing on
project completion. Their team regularly complied with deadlines
and always communicated delays well ahead of time. There was
no critical delay or spillage during the project. We communicated
exclusively with Skype, Whatsapp, Phone Calls and meetings.
What did you find most impressive about this
company?
The best part about the team is their open-to-feedback approach
for all projects. We were also well-connected with the top
management of the team whenever it was necessary.
They have been extremely helpful for mentorship and guidance
for any value added services that they could provide. Mentors
from their team also helped in scaling up our business globally
which was highly appreciated. Project delivery was quick and
came out to be exactly as we wanted.
Are there any areas for improvement?
There is very less to talk about if asked about the areas of
improvement. My one and only suggestion would be to improve
the ways of communication by a few team members and provide
a little more flexibility for new features that could have been
introduced during the project.