Is your website lacking in terms of conversions? Have you been witnessing dropping stats all over the board with your website? Then it might be time for you to consider incorporating certain updates to your website. These updates will ensure higher user engagement, a lower bounce rate and ultimately will mean more success for your website.
As a matter of fact, hire eCommerce developers and development agencies operating out of New York and other leading tech cities recommend going with these updates so without any further ado let’s just jump right into it.
It doesn’t imply things don’t need to happen just because you can’t see them. Ignoring these updates can also turn out to be a terrible idea so be sure to take proactive steps to inculcate these updates.
- Make Your Websites Mobile Friendly
Did you know that as of January 2021 there were 4.66 billion active internet users worldwide – 59.5 percent of the global population? Of this total, 92.6 percent that’s 4.32 billion people who accessed the internet via mobile devices. Not having your website be compatible with mobile devices is saying no to all that potential traffic.
As we all transition to a mobile lifestyle, our businesses must adapt to meet this need in order to serve our clients. Progressive web applications (PWAs) are web pages that have the appearance and functionality of apps. They’re a terrific method to make your website perform just as well on iOS and Android smartphones, and they’re a lot less expensive than developing and maintaining numerous app platforms on top of a website.
- Create A Google Map Access And Link It To The Google My Business Page On Your Website.
Instead of utilizing awful map plugins, put a Google Map directly on your website. Google’s Maps API is constantly evolving, which is excellent for consumers but a pain in the neck for developers and maps plugins who are struggling to stay up. But here’s the good news: you don’t need to use any complex plug-ins any longer, because WordPress has developed a way to allow you to do it the old-fashioned way. Using evolution and old-fashioned in the same sentence seems strange, right?
To be fair, Google Maps has always enabled you to embed maps on your website The problem was that if you wanted to embed a map in WordPress, you had to update the page in HTML mode since switching to the visual mode in the editor would destroy the map embed code. That was a disaster. However, this is no longer the case! Plus, the Google Map you embed in your website can now be linked to your Google My Business listing!
This is fantastic since it strengthens the link between your website and your Google My Business page, and your visitors can quickly make use of Google Maps to find directions to your location! Furthermore, fewer plugins equal quicker site loading times and increased security. As you can see, it’s a fantastic pleasure for you.
- Install a caching plugin on your website.
What exactly is caching? When a website loads, the server compiles several items, including HTML and PHP, CSS, Javascript, and database material, to tell the browser how to display the information on a page. It takes time for all of those items to load. When you install a caching plugin, the server saves a duplicate of your website’s pages, completely rendered and assembled and ready to be seen, so it doesn’t have to extract all of the resources and download everything to show the page to your visitors — which helps things load quicker, and faster is better.
There are several caching plugins from which to pick and choose from so make sure to get one for your website today.
- Enhance Your User Experience
Walking through your favorite store or driving on a well-designed road is similar to good site navigation in that it brings you where you want to go without you having to think about it. The “flow” state is a type of navigation that stops you from being distracted from traveling in the digital direction you want to go. This flow state may be seen on Apple’s or any other well-designed website that you might have visited.
Low conversion rates and high bounce and exit rates can arise from poor site layout or functioning, resulting in lost revenue and unsatisfying digital customer experiences and service. Taking a survey to see what your users are feeling and what they’re not can be instrumental to improving the user experience. You not only implement changes according to what works for your users but making them feel involved in the process can work greatly towards improving brand loyalty.
- Make Sure All People Have Access
Everyone in the brick-and-mortar business understands that a store in the United States must be ADA compliant. However, many websites have serious problems that make them inaccessible to people with impairments. Disabled people’s lack of access might result in lost income as well as expensive litigation. You may learn more about how people with disabilities use the web by reading the materials from the W3C Web Accessibility Initiative. Click here to visit.
- Make Use Of A Photo Optimizer.
Just because you put a picture on your website doesn’t guarantee it’s optimized for the web. Uploading an image simply does what it says on the tin. If you want to get technical, web pictures are intended to be structured in a precise way – 72 dpi, RGB, scaled to the precise dimensions you intend to show it, and saved in the appropriate file format: JPG, PNG, or GIF, to name a few.
You may have observed that when you snap a photo with your camera or a high-end camera phone, the file size is much larger than when you grab something from Facebook or anywhere off the internet randomly. That’s because Facebook optimizes photographs as they’re posted; otherwise, your newsfeed would take FOREVER to load.
- Every Email Form Should Have A CAPTCHA.
If your website has an email form without a CAPTCHA, you’re probably regretting this decision right now since you must be getting so much awful spam traffic. A CAPTCHA is required in such cases.
The majority of the spam emails you receive using your website’s email form are sent by a bot. Bots are capable of many things, but one of them is the inability to interpret photographs. Finally, a CAPTCHA is an image that a user must read and properly identify in order to submit a form. This can automatically get rid of all spam mails and present to you only the ones that have the potential to convert thereby reducing stress on management.
And lastly…
- Analytics And SEO
According to Brightedge’s study (via Search Engine Land), paid and organic search account for 68 percent of most firms’ website traffic, however many websites don’t have fundamental SEO set up correctly. Simple measures like inserting metatags, title tags, alt tags, and using keywords will make it easier for clients to locate your website. Why aren’t you doing it? You’re not the only one who feels this way. Enterprise websites, I’ve discovered, maybe just as awful as small company websites. So whether you’re a small or a big business, incorporating SEO and Analytics into your website can prove really beneficial.
If you’re a new business and are struggling with getting your business off the ground or creating a website that can help you do so, we at Mobikasa have an expert team of developers and SEO experts who can do get you up and running in no time. Leave a comment in the queries section below and we’ll be sure to get back to you ASAP.