The Quiet Reinvention of Digital Advertising For nearly two decades, digital advertising followed a familiar pattern. However, consumer behaviour is rapidly shifting, and the way people find and make decisions is changing. More users are now asking questions instead of searching for fragmented keywords, turning to tools like ChatGPT, Gemini, and Perplexity as trusted sources. […]
The integration of artificial intelligence (AI) is driving a fundamental shift in how consumers shop. One of the most groundbreaking developments in this area is Shopify’s introduction of “Agentic Commerce”, a concept that brings AI directly into the shopping journey, enabling a more seamless and personalized experience. This innovation is transforming how brands connect with […]
Understanding LLMs.txt and Its Role in AI Search The way users discover information online is rapidly changing. Instead of relying only on traditional search engines, people are now turning to AI platforms like ChatGPT, Gemini, and other large language models (LLMs) to get direct, conversational answers. This shift means websites are no longer competing only […]
Shopify continues to dominate the e-commerce landscape, empowering brands of all sizes to build, scale, and optimise online stores. Whether you’re launching a new store, migrating platforms, or building custom Shopify apps, finding the right development partner can make or break your project. When it comes to Shopify expertise, especially custom app development, Mobikasa is […]
How AI Search and Summary Answers Are Changing Traditional SERPs Search is no longer just about ranking blue links. With the rollout of Google’s AI-powered summary answers, commonly referred to as AI Overviews, the traditional Search Engine Results Page (SERP) is being fundamentally reshaped. Instead of clicking through multiple websites, users are now getting direct […]
Social media has evolved into a pivotal part of digital marketing. It provides brands with the opportunity to connect with audiences, build awareness, and drive sales. As businesses increasingly recognise the power of platforms like Facebook, Instagram, Twitter, and LinkedIn, the need for efficient social media management has grown. Managing multiple platforms, creating content, scheduling […]
Ensuring website accessibility is not just about meeting legal standards but about creating an inclusive experience for users with disabilities. Accessibility testing is essential to identify and resolve barriers that could prevent people with disabilities from fully engaging with your website. Whether it’s visual, auditory, or motor impairments, accessibility testing makes sure everyone can interact […]
Modern eCommerce businesses operate in a highly competitive environment where generic templates and plug-and-play solutions are no longer enough. Brands today require custom e-commerce development to support unique business models, advanced integrations, personalized user journeys, and scalable growth. From custom checkout flows to complex pricing logic and third-party integrations, businesses increasingly rely on custom e-commerce […]
Ensuring that enterprise-level software is accessible to all users, including those with disabilities, is critical for businesses looking to meet ADA compliance and maintain a positive brand reputation. In a rapidly evolving digital landscape, ensuring accessibility requires more than just manual checks; it demands the right tools, methodologies, and a comprehensive website compliance checklist to […]
Growing brands with digital ambitions eventually face a decisive question: which commerce platform will support the business as it scales technically, strategically, and economically? Two solutions that are frequently mentioned in this context are SCAYLE and Shopify Plus. Both platforms go far beyond traditional shop systems. However, they address very different requirements when it comes […]
In the AI Ecosystem, businesses are constantly looking for ways to retain customers, encourage repeat purchases, and build long-term loyalty. The recent announcement of a strategic partnership between Mobikasa, a leading digital marketing and development agency, and Joy Loyalty, a renowned loyalty program provider, promises to revolutionize customer retention for Shopify stores. This collaboration is […]
Tracking the ROI of your digital marketing campaigns is essential for understanding which efforts drive actual results. With long buying cycles, scattered data, and multiple touchpoints, it can be challenging. This guide breaks down how to track marketing ROI effectively, providing you with a clear path to assess what’s working and where your marketing dollars […]
Mobikasa
06 Jan 2026
